About Seoul in Europe

Hi, I'm Korean, I live in Prague, and I write Seoul in Europe for people who are curious about Korean beauty.

Here you'll find ingredient explanations, product comparisons, introductions to Korean brands and beauty trends from Korea. Wondering what an ingredient does, whether a brand is really popular in Korea, or which product makes more sense for you? That's what this blog is here to help with.

Korean beauty, explained simply

I explain what products are for, what their ingredients contribute and which differences matter when you're choosing between them. I also share the trends getting attention in Korea and the background that can be easy to miss from overseas.

You don't need to know every brand or follow every new trend. I want you to leave with a clearer idea of what interests you and what might fit your own routine.

Have a look around

Explore the guides for ingredients, products and everyday beauty questions, or the trends for what's happening in Korean beauty.

Have a question you'd like covered? Get in touch. I'd love to hear what you're curious about.

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