EXPLORE K-BEAUTY
Trends
Korean beauty news, ingredients and emerging ideas, with the context behind the headlines and a view from Europe.
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Toasty makeup in Korea: warm colour without turning everything orange
Toasty makeup brings softly blended warm colours together across the face. Think of the relationship between the eyes, cheeks and lips, rather than a rule that every product…
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Korean no-glue lashes: the glue step is gone, but what still takes practice?
Korean no-glue lashes usually refer to self-adhesive false lashes: the adhesive is already on the lash base, so you do not apply a separate liquid glue. They can…
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Pade-free makeup: what Korea’s foundation-free trend actually removes
Pade-free makeup means leaving out foundation. It can still include tone-up sunscreen, concealer, powder and colour makeup. The useful question is whether you like the result with less…
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Laneige x Matin Kim: why the lip tint stands out
Korea’s bag-decoration culture and Matin Kim’s miniature bag charm explain why this pairing feels natural. The Mono Tune tint joins the accessories that make an everyday bag personal.
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K-beauty’s next phase: why product formats matter to a routine
K-beauty is changing how products are introduced overseas. Look beyond export totals to new formats, Korean retail discovery and everyday routines.
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Korean beauty exports to Europe: what the growth means for shoppers
Korean SME cosmetics exports to Europe grew 62.4% in H1 2026. Understand the figures, their scope and what a broader choice could mean for shoppers.
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Olive Young Festa LA: exporting a shopping experience
Olive Young Festa LA introduced K-beauty through demonstrations. Understand the cleansing milk, scalp ampoules and pads behind the festival story.
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Olive Young x Sephora: a Korean beauty edit, not the whole shop
What is in the 19-brand Olive Young edit at Sephora? Concrete products, the US rollout, the UK plan and what is still unannounced for Europe.
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Body skinification: your shoulders don’t need a serum shelf
The useful part of body skinification is noticing what skin below the neck needs. Copying your entire facial routine onto it is a different proposition.
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Bemotrizinol FDA approval: what changes for Europe?
A familiar European filter gets a US route. What the FDA changed, why the dates differ and what that means for a Korean sunscreen bottle.