Daiso beauty shopping in Korea: what is actually worth buying?

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Illustration of a small basket of unbranded beauty tools and skincare beside a shopping list.

I visit Korea two or three times a year, and each time Daiso's beauty shelves seem to offer more choice. I have noticed products associated with trends I had seen elsewhere, including Reedle Shot, appearing in smaller, cheaper formats. That has made Daiso a more interesting beauty stop for me, alongside its everyday accessories.

The smaller packs make it easier to try a product before deciding whether you want more. They also give me more options than committing straight away to a larger bottle.

I have been happy with the budget options I have tried. A low price alone has not been a reason for me to dismiss a product.

The most worthwhile purchase is usually easy to explain before you reach the till: a brush-cleaning pad you will use, a shade you have compared or a specific product that fills a gap. A low price is a good reason to consider something. It is a poor reason to collect a whole routine you did not need.

Are the familiar brands selling the same products for less?

A smaller pack of a familiar product can be a sensible way to try it. A separate budget line is another kind of option, and the important detail may be the name beneath the parent brand. MIMO by MAMONDE is a separate second brand that launched through Daiso in September 2024. It has its own product lines, including Rosy Hyalon and Peony Tinol. The original range included toners, ampoules, a cream and cleansing products: familiar skincare roles under a distinct name.

That is a different proposition from finding your usual Mamonde bottle on sale. The connection explains why the name feels familiar; it does not establish that the contents are identical.

The distinction helps with a real shopping decision. If you love a particular product and want to replace it, bring its full name and size. If you are happy to try a different budget product, treat it as a new choice. Do not buy it expecting a formula match that the shared brand story has not promised.

Start with tools you can judge in the shop

Simple beauty accessories are a sensible first aisle because their usefulness is often visible. You can look at the size of a cleaning pad, the shape of a brush or whether a small container will fit what you want to carry.

For a brush-cleaning pad, the useful questions are practical: can you hold it comfortably, is the surface the size you need and will it be easy to rinse? For a makeup brush, consider the job and the shape before being tempted by a set of five brushes you will use once.

There are genuine low-price examples in Daiso's own promotions. A 21 February 2025 product announcement listed a bear-shaped double-sided brush-cleaning pad, item 1056150, at ₩1,000. The same announcement listed a Boncept cream at ₩5,000 and a jelly mask at ₩1,000.

Those are historical examples, not a current shopping list: shelf prices and availability may have changed. If one particular product is the reason for your visit, save its item number as well as its picture. Similar-looking packaging is much harder to describe than a specific identifier.

A cheap skincare product can still be an unnecessary one

Before picking up a toner, ampoule or cream, decide what it would replace or add. If you already have a comfortable moisturiser, a second and third budget cream need more justification than being inexpensive.

For someone curious about a new texture, one product can be a reasonable experiment. Buying its cleanser, toner, ampoule and cream together makes it harder to discover which part you actually like. It also turns a small purchase into a larger commitment.

Compare the amount in the pack, not just the amount on the price sticker. A tiny trial pack may be convenient even when it is not the cheapest way to buy a product you already use. A larger bottle may be poor value if you never finish it. The right comparison depends on whether you are trying something or replenishing it.

This is also why a discount shop is not automatically the cheapest option for every item. A promotion elsewhere can change the comparison. There is no need to work out the price per millilitre of every shelf; do it for a purchase where the difference would affect your choice.

When Olive Young is the better stop

If your list is built around exact products, begin with the shop that carries those exact items. Trying to replace each one with a vaguely similar Daiso product can turn a useful shopping trip into a set of compromises.

If you mainly want accessories and a few inexpensive products to try, Daiso can be a more enjoyable place to browse. You can look around without needing to find every step of a particular skincare routine.

For a short visit to Korea, splitting the list by purpose helps: exact repurchases in one group, optional discoveries in another. Spend the time and money on the first group before the second starts growing.

What to put on a realistic Daiso beauty list

A useful first list can be very small:

  • One practical tool or accessory you can inspect and already know how you will use.
  • One colour product you genuinely want to try, if you can assess the shade and finish.
  • One skincare product only if its role is clear and it suits the routine you want to keep.

You can leave with none of those and still have had a worthwhile look. The attraction of Daiso beauty is that it makes trying things more accessible. The way to benefit is to make a few deliberate choices, rather than buying enough inexpensive products to recreate an expensive haul.


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