SEOUL IN EUROPE · THE K-BEAUTY JOURNAL
Korean beauty, with a little more context.
Korean skincare, ingredients and beauty stories, explained by a Korean in Prague for readers across Europe.
Start exploring
Ingredients, products or trends: start with something you want to understand.
What do Numbuzin's numbers mean?
Get to know the lines without mistaking the numbers for a routine order.
What does PDRN's ppm number tell you?
Make sense of the concentration before choosing a serum by its label.
Why is a lip tint becoming a bag charm?
Meet Laneige x Matin Kim through Korea's playful bag-decoration culture.
Latest stories
- Toasty makeup in Korea: warm colour without turning everything orange
- Do you need a scalp brush, or are your fingertips enough?
- How to wash makeup brushes without leaving the middle damp
- Starting Korean skincare: buy for the missing step, not a ten-step list
- Korean no-glue lashes: the glue step is gone, but what still takes practice?
- Can you reapply a sun stick over makeup without moving it?
- Vitamin C serum turning yellow or brown: what should you do?
- Root volume clips: crown lift without buying another styling device
